Founded by Adele and Edoardo Fendi in 1925, the Rome-based House immediately won great acclaim and became famous outside Italy. In 1965 Karl Lagerfeld – the world’s most decorated designer – joined Fendi, revolutionizing and reinterpreting key pieces and techniques and introducing the double "F" logo still used today. Today, he still provides artistic direction alongside Silvia Venturini Fendi, who represents the third generation of the family and is in charge of accessories, menswear and kidswear. 

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